Could Your Website Become Obsolete?

Image of smartphoneGoogle is changing things..again, and if you have a website for your business you need to be prepared. So what is all the fuss about?

 

According to a recent post on Hubspot, Google is shifting to a mobile-first index. This means sites that are authoritative and mobile friendly will rank ahead of sites that are not.

 

Currently, there are more searches on mobile than searches on desktop. We are living in a mobile-first world. Unfortunately, many DIY websites are not mobile friendly.

So what is the concern if your site is already mobile friendly? Many websites have content that is displayed in a limited format on mobile. I’m sure you have been on a site that has a button for ‘view full site’, with limited information displayed.

This is going to be a problem according to experts that are following this change.

Apparently, Google is saying that it wants all content that’s now on your desktop version to also be available on mobile. If not, then your site ranking could drop when people search for your keywords.

A few things you can do:

Make sure that your site is mobile friendly.

If a potential client finds your site on mobile, but cannot navigate through, they will leave. Your website should adapt to whatever device your viewer is on. The last thing you want them to see is an image like this, informing them they cannot view your media.

 

Consider adjusting your content for mobile.

Content for mobile is generally shorter. It’s a balance between being authoritative on your subject without it being in long form.

If you have outdated media that required a flash player, get rid of it! It’s certainly OK to use videos and so on, but make sure that your prospect can easily view them.

 

 

 

Prioritize mobile first factors

Which two factors are the most important? Well, site speed has always been important, but now it’s even more crucial. People have a short attention span, especially on the internet. If your page is not loading it’s possible that your viewer will lose patience and move on.

User experience is also critical. Your page needs to have a mobile friendly menu and be easy for people to navigate. You should also have a ‘contact now’ button that’s easy to find.

These changes have not happened yet and there is much to be discussed. Regardless it’s a good idea to make sure your site is fast, mobile friendly and fully optimized.

Please leave a comment or question below, especially if you found this information helpful. Don’t forget that we offer web design for our clients.

 

Scott Gibbens
Scott Gibbens has been a small business owner since 1988. Scott enjoys helping people from all walks of life start and grow their own business.

9 Responses to “Could Your Website Become Obsolete?

  • cvguider
    6 months ago

    Great article Scott! Really didn’t know about this transition that is coming so thanks for the heads up.

    It makes sense for Google to do this in a way because almost everything laptops/computers can do, phones can now do too, and just seems the way tech is evolving.

    Will take heed and make sure my site is mobile friendly too.

    Jerry

  • For me the Google AMP plugin is perfect for people with this concern. It’s pretty much a program that has a built in mobile friendly website template for you to choose from and then use, it’s great although it’s quite new so it gets regularly updated.

    And it’s made by google so you can be sure you’ll start ranking on their mobile search engine once you install it!

    • Scott Gibbens
      6 months ago

      Hi Lyle,

      The AMP plugin has been helpful for many people. Thanks for sharing.

  • You may already be aware that Google has the AMP Project which is called Accelerated Mobile Project where you can download two plugins for it in WordPress.

    I think it does help to optimise your site for mobile and if you want to find out more about it, Jay has done a webinar on it in WA.

    I do agree with you that we should get our sites optimised for mobile and the AMP Project is the way to go but it may not be suitable for everybody as I think some themes have a problem with it, if I’m not correct.

    • Scott Gibbens
      6 months ago

      Hi Adrian – We are using AMP on a few other sites. You are correct is saying it can cause some problems. The settings can be tricky and we do not reccomend it for beginners.

  • I’ve heard all about this “mobile-first index” before online, and the shift is happening because apparently now, mobile search is outweighing desktop search.

    It’s not surprising since most folks own mobiles and tablets and use the internet on the go these days.

    But I can see why having a mobile responsive website is the way forward, and Google is basically protecting the interests of its business by providing people with quality user experiences.

    Having a mobile-responsive website will really give bloggers the edge. And the great thing is that content management platforms like WordPress provide templates that are already mobile friendly.

    Neil 🙂

  • jessie palaypay
    6 months ago

    Whoa, thanks for the heads up. We really are coming to a point where content is mostly going to be consumed from a mobile phone as oppose to a laptop.

    Don’t most wordpress themes have mobile versions of their theme on it? Does this help us in any way or does more have to be done?

    Jessie

    • Scott Gibbens
      6 months ago

      Hi Jessie,

      Most WordPress themes have a mobile view available, it depends on the theme. This of course is just part of it. Pictures need to be optimized, content needs to be user friendly and fast.

  • Hello,
    mobile is crucial. But how to check if everything is okay with my site?
    I checked in Google console, and they did not detect any problems. Is it enough? Or should I use other sources?
    My theme is mobile friendly, and I checked how my site looks on my phone – it seems okay also.
    So, please, share your thoughts on how to check the friendliness of the site for mobiles.
    Thanks

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